game marketing feel a little half-baked?
Coaching & Consulting for Indie Game Devs
Cake or Death?
Are you an indie video game studio or a solo dev that is developing a game but completely confused and frustrated by the idea of marketing it?
Do you have a small team and can’t afford a marketing department and you need some guidance?
Cake or Death was founded after years of chatting with game developers at events, conferences, and schools about the excitement of developing a new game and the immediate heartache that comes after when your game fails to find its players.
We’re here to help you find sweet success so your game doesn’t plummet to its death.

Choose Cake…
Services

Strategy & Consulting
We can help you navigate the ever-changing landscape that is video game marketing. Provide direction and strategies for reaching and connecting with your fan base. Need help understanding how Marketing, Public Relations, Influencer Outreach and other elements come together for the perfect game launch? We’re here to help!
Board advisor
Gathering a gaggle of experts for your advisory board? We play well with others! Let’s jam together on challenges and find ways to progress your company.
Workshops & Training
Need a no-nonsense and tactic-based workshop to whip your team into shape? We cover a variety of topics and can develop custom sessions that will have everyone on your team running in the right (and same) direction. Looking for a speaker for your next event, conference, or class? We got you covered.
don’t know but need help
You’ve prayed to all the gaming gods and are at your wit’s end–and may have even contemplated sacrificing a goat or two–but you still don’t know what to do. You just need a call to set you straight… We can help you come up with a plan.
